After two decades of deep cultivation, China's frozen food exports have shifted

Industry observers point out that pure low-price competition is no longer sustainable. Leading export enterprises are leveraging their long-accumulated factory resources to shift towards "solution-oriented" services. For instance, they offer customized product specifications based on the cooking habits of consumers in different countries (such as whole fish suitable for steaming and fish fillets suitable for frying). Wanda's mission of "bringing the world's best food to your table" is a manifestation of this transformation: it is not just about selling products, but also about delivering dietary value through professional product selection and quality control.